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Surfing
has been my lifestyle and love since 1962, when I first learned how to surf
at a place that doesnt even exist anymore called Dana Point.
I became very familiar with just about every surf spot from Baja to Santa Cruz
over the years, and always dreamed of sailing off to a far away place, as most
surfers do. Someplace with uncrowded surf, and palm shrouded beaches.
The dream came true in the early 70s, when I joined up with my best friend
and sailed from Puerto Viarta to Cocos Beach Coasta Rica. It was a four month
Odyssey, and it was all any surfer could ask for and more.
Many years passed as I climbed up the economic ladder chasing the almighty
dollar. As my surfing time diminished, so did my contentment, and I soon realized
that I did not wish to become what I was being groomed for.
Lifes Opportunities are all around me, and one in particular opened up
in 1982. I purchased a video unit, and with camera in hand, set off on a new
career. My first entrepreneurial exercise was a television show known as "The
Surf Preview". The show was broadcast on channel 52 at eight A.M. and five
P.M. Monday through Friday. I would drive two to three hundred miles a day to
show the surfing conditions from county line to Huntington Beach. The insane
pace was wearing me out - not to mention my car.
It was a Thursday in late August, and as I hiked up the trail to shoot third
point Malibu for the show, I was confronted with hundreds of people. A scaffolding
was set up, and a frantic Joey Buran was saying "Are you from the press?
Great! Come over here, this is a great place to shoot - Can I get you a coke?
Hey, were stoked to have you here!"
Driving back to the studio, I realized another door was opening. Once again,
a change in my life course was unfolding before me. I quit the show that day,
and rejoined my new found friends. Shortly after I began my first movie - a
documentary on the "Professional Surfing Association of America".
P.S.S.A. was completed nine months later. With master in hand, I started looking
for a distributors. Unfortunately, the only one interested was a branch of a
porno company that offered to take my movie - and re-box it, re-edit it... re-everything
it, and "Just sign here!" ...Yeah, right.
To prove a point, if only to myself, I created 50 copies of the film and threw
them in the back of my truck. I drove to north county and started calling on
all surf shops and video stores I could find, the big question was is their
a market for surf movies? By three that afternoon I had sold half the videos
their definitely was a market. The water was warm that afternoon and the waves
were perfect, my stoke was over flowing, I new I had found my niche and career.
The rest is history as they say, the Surf Video Network went on to distribute
all the surf movies to all the surf shops and video stores for over a decade
before we ever had a competitor, but we were also the first to distribute snowboard
movies, remember "One Track Mind" or "Western Front"?. How
about a little skate movie called "Bones Brigade" or "Animal
Chin"?.
Time passes on and now on our twentieth anniversary, August thirtieth two thousand
and two I want to thank you! My customers and friends who have made me the happiest
guy in the water.
CHRIS DARLING
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